Operational Excellence in Trust & Safety.
- Reduced repeat violations by 58%
- Improving operational efficiency by 97.92%
- Create SOPs from the ground up
- Human-Centered + Values-Driven
Career Highlights
Led Trust & Safety efforts for platforms with billions of users—developing global policies, operational playbooks, and enforcement strategies that scale across languages, cultures, and regulatory environments.
Expertise in content moderation and providing policy guidance
Familiarity with utilising Open Source Intelligence (OSINT) in investigations
Identify policy gaps and structure ambiguous business challenges into actionable plans
Strong cross-functional collaboration with Legal, Product, and Engineering teams
Skilled in SQL, Microsoft 365, Zendesk, Salesforce, Asana, Jira, and G-Suite
Develop SOPs, SLAs, and KPIs to drive productivity and alignment across stakeholders
Creative, Analytical and Critical Thinking, Curiosity, Resilience, Flexibility and Agility
Bilingual in Japanese and English
IT & Social Media
Task:
My responsibility was to help align our global team with the DSA requirements, streamline operations to meet the new removal timelines, and ensure we could deliver accurate, on-time transparency reports—without compromising user safety or response quality.
Action:
I worked cross-functionally with Legal and Policy to interpret the regulation and assess risks. I led efforts to restructure our escalation workflows to meet the DSA’s time-sensitive demands and developed internal training to upskill the team quickly. I collaborated with Engineering to adjust tooling for proper timestamp tracking, and helped draft a scalable format for DSA-aligned transparency reports.
Case Study
Turning Uncertainty Into Structure: Leading Through Sudden Change
Situation:
When the Digital Services Act (DSA) came into effect, it brought in strict legal and operational requirements, including tight content removal deadlines and detailed transparency reporting. At TikTok, this created an urgent need to adapt our existing trust and safety workflows to stay compliant.
Results:
We successfully met DSA compliance requirements on launch. Our team reduced turnaround time on urgent content moderation cases by over 40%, and we delivered our first transparency report on time—earning positive feedback from internal stakeholders and no regulatory pushback.
Task:
Our task was to assess the potential harm of this content, especially considering YouTube’s responsibility to prevent the spread of health misinformation. We needed to determine how to address this gray area while balancing creator freedom and viewer safety.
Action:
I collaborated with the policy team to evaluate our existing medical misinformation guidelines. I contributed research on viewer behavior, flagged high-risk examples, and supported policy updates that required creators to clarify when they were not medical professionals. We introduced enforcement rules limiting health-related claims by unqualified individuals and ensured that clear disclosures were encouraged. I also worked with the enforcement team to create moderator guidance and edge-case examples to improve consistency in reviews.
Case Study
When Creators Act as Doctors: Strengthening Policies on OTC Medication Content
Situation:
While working on the Trust and Safety team at YouTube, we noticed a growing trend of content creators—many without medical credentials—reviewing over-the-counter medications like cough and cold medicine. Some of these videos blurred the line between personal opinion and medical advice, and viewers were increasingly treating them as guidance for health decisions.
Results:
These changes reduced policy violations in health-related content and improved the clarity of expectations for creators. Viewers were less likely to encounter unqualified health guidance without disclaimers, and enforcement teams were better equipped to flag borderline cases. It was a key step in strengthening platform integrity around health content.
Task:
My task was to evaluate whether the content posed an imminent safety risk. At the time, the existing policy definitions for suicide threats focused more on overt visual indicators or verbal declarations, and there was no clear escalation pathway for ambiguous but alarming captions like this one.
Action:
I escalated the case immediately based on instinct and flagged the content as high-risk, even though it fell into a gray area under our current guidelines. Sadly, we later learned that the couple died by suicide shortly after the video was posted. This incident highlighted a serious gap in our policy language and enforcement logic.
In response, I worked with our internal policy and legal teams to draft revised policy definitions that accounted for ambiguous or coded language related to imminent self-harm—especially when contextual signals (like the title) conflict with the tone of the video. I contributed to developing a clearer decision tree for moderators, emphasizing context-sensitive judgment and urgency triggers—particularly in cases involving minors.
Case Study
From Ambiguity to Action: Escalating and Addressing Coded Suicide Warnings
Situation:
While working on the Trust and Safety team at TikTok, the moderators came across a video featuring a teenage couple dancing in a cheerful, upbeat manner. However, the title of the video read, “The couple who are going to die in two hours.” The content appeared non-violative on the surface and was broadcast publicly.
Results:
The updated policy was reviewed and implemented across regional safety teams, leading to improved consistency in how ambiguous but urgent cases are handled. It also contributed to training modules aimed at increasing awareness of high-risk behavioral signals. The experience was incredibly difficult but reinforced the critical importance of precision and empathy in content safety work.
Task:
My task was to identify the root cause of these delays and build a more consistent, streamlined process that could work across jurisdictions while maintaining regulatory integrity and response quality.
Action:
I took initiative to evaluate our case handling systems, collaborated with Engineering to explore feature updates, and worked closely with Legal and Policy through several cross-functional alignment sessions. I introduced standardized case types and workflows, drafted 50+ customized canned responses to accelerate communication, and built SOPs, SLAs, and KPIs from the ground up to establish structure, clarity, and accountability.
Case Study
From Bottlenecks to Benchmarks: Creating SOPs, SLAs, and KPIs for Government Response
Situation:
At Airbnb, I was responsible for handling urgent and sensitive escalations from government officials across various global jurisdictions. However, our team was facing significant delays—some cases took weeks to resolve—due to fragmented workflows and unclear alignment across teams.
Results:
These efforts reduced the average handling time to under 120 hours, while also improving consistency, cross-team alignment, and our ability to respond quickly to high-priority government inquiries worldwide with SOPs.
Testimonials
What People Say
“I’ve worked with Yasmine as an Emergency Response specialist at TikTok. She’s very passionate and hardworking, her tireless efforts to save users and ensure safety of the platform was really outstanding.
One example of her aforementioned passionate attitude is, she often helped other regions with her Japanese skill expertise, leading saving users’ lives with her analysis skill.
I would strongly recommend Yasmine to be part of the company, not only she’s hardworking, her friendly personality will definitely shine and make the environment even better.”
“I highly recommend Yasmine as a valuable collaborator. Having had the opportunity to work alongside her, I’ve observed her consistently maintaining elevated standards in the execution of her daily responsibilities. Yasmine is meticulous in adhering to work protocols without resorting to shortcuts, making her an invaluable asset for any organization.”
“Yasmine is an enthusiastic individual. She is deeply knowledgeable about trust and safety in the field of content moderation to safeguard users and social media platforms. She can also localize policies, articles and SOP as needed. Her critical thinking and investigation resolved countless cases and helped law enforcement to arrest criminals and prevent crimes. She is also a strong team player to support others to succeed in the team . I highly recommend Yasmine to be part of any organization.”
“As a subject matter expert in the APAC region, brought a wealth of experience to the position and brought immediate benefits to our small team. Yasmine’s leadership qualities and in-depth understanding of the unique industry issues at play in the Japanese market allowed us to work better, communicate better, and save lives.”